Projective techniques in consumer research
نویسندگان
چکیده
منابع مشابه
Projective techniques in consumer research
Projektiewe tegnieke behels 'n dubbelsinnige stimulus waarvolgens die subjek sy/haar persoonlikheid, houdings, opinies en selfkonsep as integrale deel van die self in ‘n situasie projekteer ten einde struktuur of betekenis daaraan te gee. Projektiewe tegnieke word in kwalitatiewe verbruikersgedragen bemarkingstudies gebruik om subjekte se onbewuste of "verskuilde" gevoelens, houdings en motiewe...
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Projective techniques are unusual and often intriguing for respondents to complete, permitting them to express thoughts and feelings which can be dif cult to access by direct and structured questioning. This is achieved by presenting respondents with ambiguous verbal or visual stimulus materials, such as bubble cartoons, which they need to make sense of by drawing from their own experiences, t...
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How will the widespread diffusion of information technology change consumer research? I argue that information technology will profoundly change the way knowledge is generated and disseminated. In generating knowledge, consumer researchers will see the diminishing use of student subjects, an increase in the use of global samples, panels, secondary data, and information acquisition techniques. I...
متن کاملThe Scientific Status of Projective Techniques.
Although projective techniques continue to be widely used in clinical and forensic settings, their scientific status remains highly controversial. In this monograph, we review the current state of the literature concerning the psychometric properties (norms, reliability, validity, incremental validity, treatment utility) of three major projective instruments: Rorschach Inkblot Test, Thematic Ap...
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Abstract: This article looks at the process of doing research ‘from scratch.” The author began a project investigating children of Ethiopian origin living in Israel to see how ones who attended a kindergartern program years earlier differed from those who had not attended. However, the problem from the outset was that there may not be a difference to find. In this article, the author compares i...
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ژورنال
عنوان ژورنال: Journal of Family Ecology and Consumer Sciences /Tydskrif vir Gesinsekologie en Verbruikerswetenskappe
سال: 2010
ISSN: 0378-5254,0378-5254
DOI: 10.4314/jfecs.v28i1.52784